I have a “learning orientation” toward life, so I read a LOT.
In this article, I’m going to tell you about my friends and colleagues Judith Sherven & Jim Sniechowski, who have just published their most recent book:
“The Heart of Marketing
Love Your Customers and They Will Love You Back!”
http://www.TheHeartOfMarketing.com
I HIGHLY recommend it. And right now, you [...]

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Jay Aaron on May 11th, 2009

I hold a Masters Degree from the University of Santa Monica, a private university which mission is “communicating the principles and practices of Spiritual Psychology worldwide through the process of Soul-Centered Education.”
Ron and Mary Hulnick, USM President and Vice President, define “Spiritual Psychology” as “the study and practice of the art and science of human [...]

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The Cobbler’s Shoes
“The Cobbler’s Shoes” refers to a story about a cobbler who is so busy making shoes for his customers that he doesn’t make the time to make shoes for his own children.
Be Self-Serving. First.
For more than 30 years, I have taught and reminded people that it’s absolutely essential to invest in self-care FIRST, [...]

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Jay Aaron on January 21st, 2009

Doing anything consistently will lead to Mastery.
So beware!
1. If you aren’t conscientious about what you apply yourself to consciously, you’ll just master what you practice unconsciously.
So f you don’t apply yourself to mastering feeling good about yourself, for example, then you might instead master having a low opinion of yourself. If you don’t conscientiously practice [...]

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Jay Aaron on January 19th, 2009

Today (January 19, 2009) we honor Martin Luther King, Jr. – his life and his contributions.
In 1994, The U.S. Congress charged the Corporation for National and Community Service with transforming the King Holiday into a national “Day of Service.”
I’m don’t have a very high opinion of any “holiday” that begins or ends with the word [...]

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